Japanese cosmetics review: Pure Smile ‘Edo Art’ face mask

Quick quiz: what was my last post about?

It was about one lovely town at the foot of Mt. Fuji, right? I wrote about a wide range of adorable souvenirs you can bring back with you, didn’t I? Well actually, today’s topic will be very different from what you might expect to see on my blog. I am not a beauty blogger (for that please visit UK2TokyoFamous in Japan or The Beauty Maniac in Tokyo) — but I happen to have access to all the good things Asia has to offer in the face care category. I’d share much more if I had more time to blog about my favourite beauty products (the majority of which are actually Korean), but I decided to focus on somewhat rather funky ones for now. That being said, I present you the latest fad in Japan — art face masks! Oh, and why did I mention my last blog update about Oshino Hakkai? It’s where I got all this cool stuff, that’s why 🙂 



1. Wash and dry your face.
2. Open the package at the top (each mask is soaked in the essence, it might drip!), place the mask on your face, aligning the holes with your eyes, nose and mouth
3. Leave it on for about 15~20 minutes

◆ using a sheet face mask 3-4 times a week keeps your skin healthy and well-moisturized 
◆ In the summer, you can keep sheet face masks in the fridge for a cool, refreshing feeling

What’s inside?

Purified water, glycerin, PEG / PPG-17/6 copolymer, hydrolyzed collagen, erythritol, Natto gum, Hamamelis virginiana (witch water), Camellia Sinensis leaf extract, dipotassium glycyrrhizate, xanthan gum, Portulaca oleracea extract, arbutin, hyaluronic acid, PEG-14M, disodium EDTA, methylparaben, PEG-40 hydrogenated castor oil, PEG-60 hydrogenated castor oil, allantoin, phenoxyethanol, perfume, tocopheryl acetate

Anyway! 3 most important ingredients are:

* Collagen

* Hyaluronic Acid

* Vitamin-E

(This product is not edible, in case you wondered!)


”ほっぺ姫” face mask




”紅だゆう” face mask




“もみ麻呂” face mask




I’m digging the brows ↓


My impression?

The masks have one job — to moisturize your skin. And they do it perfectly! When it comes to skin care I trust only Korean products — I’m not saying Japanese cosmetics aren’t good, it’s just that they never really worked for me. Interestingly enough, these sheet masks are Japanese, yes, but they’re manufactured in Korea. It would be a bit difficult to use this particular kind of mask everyday since they’re pretty pricey (¥324 for one mask!), so I’ll stick to the simple plain (and cheaper) type. These masks are simply COOL, like everything in Japan. The design makes you wanna buy them and show off on your SNS. If you ask me, that’s one good marketing strategy that Pure Smile maker came up with.

Where to buy?

Souvenir shops, drugstores and good ole Don Quijote!


There are many more posts featuring funky Japanese art face masks to come! Thank you for reading ♥


9 thoughts on “Japanese cosmetics review: Pure Smile ‘Edo Art’ face mask

  1. These are so much cuter then the animal ones! Character masks were trending in Korea a couple months ago as well, but the designs are so busy and make you look kinda crazay! These make you look super cute!

  2. Aw you wear them really well lol. It sounds creepy but when I buy face masks, I usually just watch what the other ladies buy and then copy them. I figure they know what’s up more than I do haha.

    And I kind of agree with you about Korean products! When it comes to face care, all my fav products are Korean imports.

  3. I saw these and the animal ones and another face paint style, but my face is so tiny that it gets in my hair and clumps everywhere… Also, at 300something yen a pop…that’s a bit too indulgent for just one. (0_0)

  4. I think you’re the only person to still look beautiful in sheet masks! Everyone else always looks scary, haha! Seriously though, good review! I agree with you on the price point, since I can’t imagine these contain different ingredients from their normal series, so it seems like a bit of a rip off. But then you’re paying more for the novelty and they are a great souvenir.

    Oh, and thank you for mentioning me, I really ought to do some more review now though :D.

  5. Pingback: Face-painting Masks – Pure Smile Face Masks are trending! | FROM THE INSIDE OUT

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s